The Ferrari Phenomenon ePub, PDF Available

The Ferrari Phenomenon

The Ferrari Phenomenon [PDF]

In The Ferrari Phenomenon, authors Matt Stone and Luca Dal Monte offer a unique perspective on the iconic car manufacturer. They begin with a revealing biographical sketch of Enzo Ferrari himself-from his childhood to his often-secret private life-and they explain the founding of the company in Modena, and its later move to Maranello. The book concludes by profiling the new generation of executives responsible for the company's success today, and the dramatic contemporary architecture of the Maranello campus.

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